Our mission
Naturally innovative wellbeing.
We are the leading name in the development of functional ingredients and cutting-edge, natural food solutions. Our mission is to drive the food industry’s evolution towards ‘sugar-free’ and ‘clean label’ products, combining the highest level of technical expertise with the use of premium raw materials.
We work every day to offer healthy, transparent and high-performing alternatives, without ever compromising on taste, to make nutritional wellbeing an accessible and informed choice for everyone.
Our philosophy
We know full well, as science shows, that true health is built at the table, through the food we put on our plates every day. Food is one of life’s greatest pleasures, but for us, ‘eating well’ means much more than simply satisfying our hunger: it means choosing quality. A healthy diet is, in fact, the cornerstone that helps to build, strengthen and protect the body, providing the vital energy essential for the proper functioning of the entire organism.
It is precisely on the basis of this conviction that we have shaped our philosophy: we believe in a world that can be sweet, even without sugar. With our ‘Naturae Victus’ products, we help people to enjoy moments of pure culinary delight with complete freedom and without any guilt.
This awareness is the result of in-depth and ongoing analysis. Our relentless research into raw materials has led us towards a clear goal: to enhance the nutritional wellbeing of those who choose our products. We work every day driven by a single, overarching mission: to bring sweetness to the table, proving that you never have to compromise on health to enjoy great taste.
Our values
Turning our vision into reality requires clarity and concrete action. That is why our entire process – from the individual ingredient right through to your table – is based on three key principles. These are the cornerstones of our work and represent our unwavering commitment to providing ever-better nutrition.
We believe in the power of nature in its purest form. That is why we select the finest raw materials and develop strictly clean-label solutions. Through controlled processes and the very highest standards throughout the supply chain, we ensure that we bring to market only the very best that nature has to offer.
Wellbeing is a serious matter. We operate with the utmost transparency and scientific rigour, taking full responsibility for every product and project we undertake. We are deeply aware of the impact our daily choices have, not only on people’s health, but on the entire food ecosystem.
True research only makes sense if it brings about a real improvement in people’s lives. We are driving innovation in the food sector with a tangible aim: to ensure that nutritional wellbeing is not a luxury reserved for the few, but an effective, genuine and easily accessible option for the entire market.
Naturae Victus in figures
Innovation and research
Our Research & Development department is the beating heart of Naturae Victus. We combine advanced technical expertise with the use of excellent raw materials to create natural solutions that consistently maintain industrial and artisanal performance.
Our team of researchers works every day to anticipate market needs, researching and developing the range of functional ingredients under the Naturae Victus brand. We are constantly experimenting with new natural and clean-label solutions to ensure our products are safe, effective and capable of tangibly improving nutritional balance.
We make our expertise available to your company. Our technical team will support and guide you in integrating, optimising or repositioning your products through high-performance, natural solutions, tailor-made for your business.
Our support for businesses focuses on three interlinked areas, from the initial idea right through to production testing.
We are researching the complete replacement of sugars, chemical additives and critical ingredients with natural formulations, ensuring that the taste, texture and shelf life of the finished product remain unchanged.
Innovation must be practical. We provide highly specialised technical support to ensure the seamless integration of our innovative ingredients directly into your existing production lines, whether they are artisanal or industrial.
From the initial concept right through to production testing, we support you at every stage of development to ensure the success of your new product on the market.
Our key sectors
Our innovative solutions are designed to address the specific challenges of various markets. Thanks to the versatility of our natural ingredients and our in-depth technical expertise, we are able to operate successfully across four main channels, bringing the excellence of ‘sugar-free’ and ‘clean label’ products wherever quality is required.
We supply functional ingredients and semi-finished products designed for large-scale production. We support manufacturing companies in optimising their recipes, ensuring stability, consistent production yields and optimal shelf life. Our aim is to make the transition to clean label a seamless and beneficial process.
We are the ideal technical partner for professionals in the catering, patisserie and ice-cream sectors. We offer practical, high-performance solutions for creating top-quality healthy products, enabling culinary artisans to reduce sugar content without ever compromising on the texture, flavour or excellence of the final product.
Purity and reliability are essential in the pharmacy sector. We develop natural sweeteners and functional ingredients to rigorous quality standards, ideal for products intended for retail distribution. We support the creation of products that combine consumer wellbeing with a pleasant, natural flavour, ensuring their success on the shelves.
We respond directly to growing consumer demand, as people become increasingly mindful of healthy and informed eating. We design appealing products and ranges, ready for the shelves of large-scale and specialist retailers, combining maximum nutritional transparency with the convenience of everyday shopping.
Certified quality
Our commitment to natural ingredients, transparency and health is underpinned by the most rigorous international standards and partnerships of the highest calibre.
It ensures that our sweeteners comply with strict Jewish dietary laws — recognised worldwide as synonymous with absolute purity and the very highest quality.
It certifies that our products comply with Islamic ethical principles and standards, ensuring rigorous production processes and maximum transparency throughout the supply chain.
The only products of their kind in Italy to be recommended by the Italian Diabetes Association. This is a key endorsement of the effectiveness and safety of our products for those who need to keep their sugar intake under control without compromising on taste.
100% plant-based formulations, free from any ingredients or derivatives of animal origin. A choice that reflects our commitment to inclusive, ethical and sustainable wellbeing.
We were honoured to receive the prestigious AISOM award for Innovative Product of the Year. This accolade recognises our ongoing commitment to Research & Development and our ability to revolutionise the food sector with clean-label solutions that combine health, clean labelling and industrial performance.
Let’s build it together
Whether you’re a manufacturer, a food and beverage professional, a pharmaceutical company or a retailer, our R&D team is ready to develop the clean-label solution best suited to your project.
